--- title: Web Design Agency - WorldLight Media description: We are a Web Design Agency located in Fresno, CA, specializing in inbound marketing for your business or non-profit. --- [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) [![WorldLight Media Inbound Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo-alt.png?width=2000&height=144&name=Worldlight-Media-logo-alt.png "WorldLight Media Inbound Marketing Logo")](https://www.worldlightmedia.com/) [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) - [Company](https://www.worldlightmedia.com/about) - [About Us](https://www.worldlightmedia.com/about) - [Company History](https://www.worldlightmedia.com/company-history) - [Our Process](https://www.worldlightmedia.com/our-process) - [HubSpot Certified Partners](https://www.worldlightmedia.com/certified-hubspot-partners) - [Are We The Right Fit?](https://www.worldlightmedia.com/are-we-the-right-fit/) - [Giving Back](https://www.worldlightmedia.com/wlm-gives-back) - [Careers](https://www.worldlightmedia.com/join-our-team/) - [Marketing Services](https://www.worldlightmedia.com/digital-marketing-services) - [Full List of Services](https://www.worldlightmedia.com/digital-marketing-services) - [Inbound Marketing](https://www.worldlightmedia.com/inbound-marketing-overview) - [Web Design](https://www.worldlightmedia.com/web-design/) - [SEO Services](https://www.worldlightmedia.com/seo-services-overview) - [Branding](https://www.worldlightmedia.com/strategic-branding-overview) - [HubSpot Consulting](https://www.worldlightmedia.com/hubspot-consulting-services) - [Podcast Services](https://www.worldlightmedia.com/podcast-services) - [Video & Photography Services](https://www.worldlightmedia.com/video-and-photography) - [Email Marketing Services](https://www.worldlightmedia.com/email-marketing) - [Design Services](https://www.worldlightmedia.com/design-services) - [Website Audits](https://www.worldlightmedia.com/checkup) - Resources - [SEO Ultimate Guide](https://www.worldlightmedia.com/seo-ultimate-guide/) - [Inbound Marketing Guide](https://www.worldlightmedia.com/inbound-marketing) - [Digital Marketing FAQ](https://www.worldlightmedia.com/digital-marketing/digital-marketing-agency) - [Web Design FAQ](https://www.worldlightmedia.com/web-design-faq) - [Website & Marketing Glossary](https://www.worldlightmedia.com/blog/common-website-and-marketing-terms) - [Core Web Vitals Guide](https://www.worldlightmedia.com/resources/core-web-vitals-guide) - [Free Website Grader](https://www.worldlightmedia.com/website-grader) - [HubSpot ROI Calculator](https://www.worldlightmedia.com/hubspot-roi) - [Blog](https://www.worldlightmedia.com/blog) - [Company](https://www.worldlightmedia.com/about) - [About Us](https://www.worldlightmedia.com/about) - [Company History](https://www.worldlightmedia.com/company-history) - [Our Process](https://www.worldlightmedia.com/our-process) - [HubSpot Certified Partners](https://www.worldlightmedia.com/certified-hubspot-partners) - [Are We The Right Fit?](https://www.worldlightmedia.com/are-we-the-right-fit/) - [Giving Back](https://www.worldlightmedia.com/wlm-gives-back) - [Careers](https://www.worldlightmedia.com/join-our-team/) - [Marketing Services](https://www.worldlightmedia.com/digital-marketing-services) - [Full List of Services](https://www.worldlightmedia.com/digital-marketing-services) - [Inbound Marketing](https://www.worldlightmedia.com/inbound-marketing-overview) - [Web Design](https://www.worldlightmedia.com/web-design/) - [SEO Services](https://www.worldlightmedia.com/seo-services-overview) - [Branding](https://www.worldlightmedia.com/strategic-branding-overview) - [HubSpot Consulting](https://www.worldlightmedia.com/hubspot-consulting-services) - [Podcast Services](https://www.worldlightmedia.com/podcast-services) - [Video & Photography Services](https://www.worldlightmedia.com/video-and-photography) - [Email Marketing Services](https://www.worldlightmedia.com/email-marketing) - [Design Services](https://www.worldlightmedia.com/design-services) - [Website Audits](https://www.worldlightmedia.com/checkup) - Resources - [SEO Ultimate Guide](https://www.worldlightmedia.com/seo-ultimate-guide/) - [Inbound Marketing Guide](https://www.worldlightmedia.com/inbound-marketing) - [Digital Marketing FAQ](https://www.worldlightmedia.com/digital-marketing/digital-marketing-agency) - [Web Design FAQ](https://www.worldlightmedia.com/web-design-faq) - [Website & Marketing Glossary](https://www.worldlightmedia.com/blog/common-website-and-marketing-terms) - [Core Web Vitals Guide](https://www.worldlightmedia.com/resources/core-web-vitals-guide) - [Free Website Grader](https://www.worldlightmedia.com/website-grader) - [HubSpot ROI Calculator](https://www.worldlightmedia.com/hubspot-roi) - [Blog](https://www.worldlightmedia.com/blog) [![Let's Talk](https://no-cache.hubspot.com/cta/default/19522085/a8e44693-c022-47b7-acde-e51d51246737.png)](https://cta-redirect.hubspot.com/cta/redirect/19522085/a8e44693-c022-47b7-acde-e51d51246737) [![Let's Talk](https://no-cache.hubspot.com/cta/default/19522085/a8e44693-c022-47b7-acde-e51d51246737.png)](https://cta-redirect.hubspot.com/cta/redirect/19522085/a8e44693-c022-47b7-acde-e51d51246737) [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) # Web Design Services ## Your website should be more than code and graphics. We believe that a website, when properly leveraged, is a remarkably powerful marketing tool that can outperform all of your other marketing tactics, and yet work together with your other digital marketing strategies. [GET STARTED](https://www.worldlightmedia.com/lets-talk) ## Our Web Design Process ![Kickoff-Icon](https://www.worldlightmedia.com/hubfs/Kickoff-Icon.webp "Kickoff-Icon") Kick-Off **Phase** Meet with our marketing agency where we start each project with a kick-off meeting discussing the goals of the project.  ![Strategy-Icon](https://www.worldlightmedia.com/hubfs/Strategy-Icon.webp "Strategy-Icon") Strategy **Phase** The strategy phase is where we come up with a plan on how to achieve your web design goals. ![Design-Icon](https://www.worldlightmedia.com/hubfs/Design-Icon.webp "Design-Icon") Design **Phase** We focus on the look and feel of the website and provide you with a mockup of the home page. ![Development-Icon](https://www.worldlightmedia.com/hubfs/Development-Icon.webp "Development-Icon") Development **Phase** In the website development phase, we build out all the pages of your website over the course of 2-6 weeks. ![BetaTesting-Icon](https://www.worldlightmedia.com/hubfs/BetaTesting-Icon.webp "BetaTesting-Icon") Beta-Testing **Phase** You get to see the website and give us your feedback. We'll make the necessary changes and go into the launch phase. ![Launch-Icon](https://www.worldlightmedia.com/hubfs/Launch-Icon.webp "Launch-Icon") Launch **Phase** We'll work with you on a day and time to launch your site and do any necessary additional testing. [LEARN MORE ABOUT OUR PROCESS](https://www.worldlightmedia.com/our-process) ### Which Web Design strategy is right for me? ### EMERGING BUSINESS #### PACKAGE Start with an emerging business package if your goals are to: - Establish credibility and brand identity - Build an online presence - Redesign your existing website (20 pages or less) - Get your feet wet on lead-gen websites [VIEW PRICING](https://www.worldlightmedia.com/pricing-emerging-businesses) ### CUSTOM SOLUTION #### PACKAGE Get a custom solution if your goals are to: - Rank high by search engines with SEO tactics - Generate More Online Leads - Generate Marketing Automation that is linked through your website, emails, ads, etc. - Improve your existing web marketing efforts [SCHEDULE A MEETING](https://www.worldlightmedia.com/lets-talk) ## Web Design Services We Offer Growth Driven Design  WordPress Web Design  SEO Web Design  Inbound Marketing Web Design  HubSpot CMS Website Design  Webflow Website Design  Shopify Website Design  WooCommerce Website Design  ADA Compliant Design  ![GDD-white tab number 1](https://www.worldlightmedia.com/hs-fs/hubfs/GDD-white.png?width=319&name=GDD-white.png) [Growth-driven design](https://www.worldlightmedia.com/blog/what-is-growth-driven-design) focuses on creating a high-performing, high-quality website. The strategy gets your initial website up quickly, while continually improving the site, and adding more content based on data analytics like Conversion rates, bounce rates, A/B Split testing, and more. [learn more ](https://www.worldlightmedia.com/growth-driven-design) ![WP-logo tab number 2](https://www.worldlightmedia.com/hs-fs/hubfs/WP-logo.png?width=319&name=WP-logo.png) [WordPress Websites](https://www.worldlightmedia.com/wordpress-web-design) offer a cost-effective solution that can be quickly deployed. They also allows companies the ability to edit their own websites with a minimal amount of training. [learn more ](https://www.worldlightmedia.com/wordpress-web-design) ![Google-Logo tab number 3](https://www.worldlightmedia.com/hubfs/Google-Logo.png) [SEO (Search Engine Optimization)](https://www.worldlightmedia.com/blog/8-ways-to-improve-your-seo-ranking) is how people find your website. Designing your website with SEO in mind is a way to ensure you'll show up in Google search results. [learn more ](https://www.worldlightmedia.com/seo-services-overview) ![Inbound-Icon tab number 4](https://www.worldlightmedia.com/hs-fs/hubfs/Inbound-Icon.png?width=270&height=263&name=Inbound-Icon.png) [Inbound Marketing](https://www.worldlightmedia.com/inbound-marketing-overview) is a strategy that focuses on helping customers find a business instead of the business going out to find the customers. This is accomplished by "showing up" in all the places where a customer might be looking online such as on search engines, blogs, or social media. [learn more ](https://www.worldlightmedia.com/inbound-marketing-overview) ![Hubspot-Logo tab number 5](https://www.worldlightmedia.com/hubfs/Hubspot-Logo.png) [HubSpot Websites](https://www.worldlightmedia.com/hubspot-web-design) are the best option for businesses driven by data and want to measure results. With HubSpot, your CRM, Marketing Tools, and Website all work seamlessly together in one platform. You can do email marketing, social media marketing, sales, service operations, and analytics all in one place with HubSpot. [learn more ](https://www.worldlightmedia.com/hubspot-web-design) ![webflowfull-logo tab number 6](https://www.worldlightmedia.com/hubfs/webflowfull-logo.png) If custom design is important to you, [Webflow](https://www.worldlightmedia.com/webflow-web-design) might be a cost-effective solution. It can also be relatively simple to make revisions to later, with an easy drag-and-drop editor. [learn more ](https://www.worldlightmedia.com/webflow-web-design) ![Shopify-Logo tab number 7](https://www.worldlightmedia.com/hubfs/Shopify-Logo.png) [Shopify Websites](https://www.worldlightmedia.com/shopify-web-design) provide incredible value for online stores. It offers built-in inventory management, and secure checkout, and even offers some built-in automation for communicating with your customers. Shopify Websites are an obvious choice for brick-and-mortar stores that already use the Shopify POS system, and are looking to move online. [learn more ](https://www.worldlightmedia.com/shopify-web-design) ![Woo-Logo tab number 8](https://www.worldlightmedia.com/hs-fs/hubfs/Woo-Logo.png?width=350&height=209&name=Woo-Logo.png) [WooCommerce](https://www.worldlightmedia.com/woocommerce-web-design) is a plugin that works with WordPress to turn your website into an online store. It’s a good option for companies that offer a limited number of products and don’t need a robust inventory management system. [learn more ](https://www.worldlightmedia.com/woocommerce-web-design) ![ADA-Logo tab number 9](https://www.worldlightmedia.com/hs-fs/hubfs/ADA-Logo.png?width=200&height=228&name=ADA-Logo.png) Ensure your website is accessible to people with disabilities. We build websites from the ground up based on the checklist of factors outlined in WCAG 2.0 (Web Content Accessibility Guidelines) [learn more ](https://www.worldlightmedia.com/ada-compliant-design) ### Examples of Our Work #### BEFORE #### AFTER ##### RELATED CONTENT: ### Established Businesses [LEARN MORE](https://www.worldlightmedia.com/case-studies) ### Creating Measurable Results for Our Clients #### ![blue-icon](https://www.worldlightmedia.com/hs-fs/hubfs/blue-icon.webp?width=125&height=125&name=blue-icon.webp) #### Appearing On Page 1 Of Search Results for over 36 keywords ![Broughton-white](https://www.worldlightmedia.com/hs-fs/hubfs/Broughton-white.webp?width=281&height=120&name=Broughton-white.webp) New Law firm with a goal to compete with longer established firms #### ![purple-icon](https://www.worldlightmedia.com/hs-fs/hubfs/purple-icon.webp?width=125&height=125&name=purple-icon.webp) #### Ranked In The Top 3 Search Results for multiple keywords ![mikes-white](https://www.worldlightmedia.com/hs-fs/hubfs/mikes-white.webp?width=284&height=116&name=mikes-white.webp) Landscaping company with a goal to generate more online leads #### ![green-icon](https://www.worldlightmedia.com/hs-fs/hubfs/green-icon.webp?width=125&height=125&name=green-icon.webp) #### 34% Increase Of Online Leads through online submission forms ![Classic-White](https://www.worldlightmedia.com/hs-fs/hubfs/Classic-White.webp?width=236&height=116&name=Classic-White.webp) Pest control company with a goal to move customers through the sales funnel ![testimonials](https://www.worldlightmedia.com/hubfs/WLM%20Custom%20Modules/images/quote.png) Our Clients Say WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us. ![Logo-White (1)](https://www.worldlightmedia.com/hubfs/Logo-White%20(1).png) WorldLight Media is an excellent, collaborative web marketing team. They helped us focus our marketing goals and gave us the perspective we needed to ensure our precious marketing dollars were well spent. You'll be in good hands with Jenni, Nathan and Kate at Worldlight Media! **Ashley Emerzian** Emerzian Shankar Legal, Inc ![whitcomb-selinsky-logo-footer](https://www.worldlightmedia.com/hubfs/whitcomb-selinsky-logo-footer.webp) First of all, WorldLight made me feel as if I were their only client. They were attentive, patient, professional and strategic to the end of the project. Because of this, we have asked them to further support us. The quality of work they delivered was exceptional - if there was an error, they attended to it immediately and fixed it without delay. This is actually one of the best agencies I've worked with in my career. I appreciated their recommendations and treating me as if we were part of the team -- this was in no way the typical client/agency agency. This was so much more. Jenni and Nathan are true professionals. Great client experience! Thank you! **Sherri Hughes, Chief Marketing Officer** Whitcomb Selinsky, PC ![SF-Logo-Rev](https://www.worldlightmedia.com/hubfs/SF-Logo-Rev.png) Hands down WorldLight Media is the best marketing company we’ve ever worked with. They have done an excellent job designing our website, logo, brochures, and business cards. As a small company, we get asked all the time if we are part of a franchise or a huge company due to the quality of their work. We recommend them regularly. **Andrew Walter, Owner** Sound Finish ![Mark Broughton Logo-Horizontal 800](https://www.worldlightmedia.com/hubfs/Mark%20Broughton%20Logo-Horizontal%20800.png) You guys are great and have taken care of my website and media for several years now. Very happy with the service you provide! **Mark Broughton, PC** Fresno Criminal Lawyer ![Classic-Logo](https://www.worldlightmedia.com/hubfs/WLM%20Custom%20Modules/images/Classic-Logo.png) For over a decade I’ve trusted WorldLight Media to create dozens of web design and graphic design projects for our business. They have consistently produced outstanding marketing materials that attract customers. I can count on them to meet deadlines and they are a pleasure to do business with. I highly recommend their services. **Corey Smith, Owner** Classic Insulation & Pest Control ![Guradian_Logo_2](https://www.worldlightmedia.com/hubfs/Guradian_Logo_2.png) WorldLight Media has been an excellent team to work with. We are currently working to revamp our website and they have been spot on in bringing our vision to life. Professional, knowledgeable and fun! **Krista Beavers** Guardian Accounting, Inc   ### Web Design FAQs What does a Web Designer do? A web designer’s job is to [envision and plan](https://www.worldlightmedia.com/blog/your-guide-to-growing-a-business-with-digital-marketing) a strong web presence that will help companies stand out from their competition, attract the right website visitors, and turn those visitors into customers, clients, and patients. They plan out how a website should look and function to obtain the best results. What is the difference between Web Design and Web Development? **Web Design** is how a website looks and functions on the front end, with both the company’s and the user’s goals in mind. Colors, fonts, and images are part of web design, but so is formatting, navigation, next steps, and calls to action. Everything about web design affects the user experience and must be considered through that UI/UX lens. **Web Development** encompasses things like coding, scripting, and the technical aspects of a website such as performance, speed, capacity, and security. [Think of it this way:](https://www.worldlightmedia.com/blog/what-is-the-difference-between-web-design-and-web-development) the web designer is the architect who plans how a house will look taking into consideration how it will be used, while the web developer is the contractor who actually builds the house. How much does it cost to build a website? The [cost to build a website](https://www.worldlightmedia.com/blog/how-much-does-web-design-cost) depends on variables such as the purpose of the website, the amount of content, features of the site, and web hosting. You could invest as little as $3,000 or up to $50,000 or more, depending on just what you need your website to do. [Click here to see some price comparisons.](https://www.worldlightmedia.com/pricing-emerging-businesses)  Or, even better, [request a consultation](https://www.worldlightmedia.com/lets-talk) to get an estimate based on a customized solution based on exactly what you need. How do I choose a Web Design Company? You have a lot of options when it comes to [choosing the best web design company](https://www.worldlightmedia.com/blog/tips-for-choosing-a-web-design-company). There are many talented web designers out there, but you want [a company that is the best fit](https://www.worldlightmedia.com/blog/top-digital-marketing-agencies-in-fresno) for you and your specific needs. Some things to consider in making your choice include: - **Skill, Knowledge, and Experience** as evidenced in their portfolio of work, reviews, and testimonials, as well as their own website. - **High-Quality User Experience** can make or break a potential customer. You want to choose a web design company that understands the importance of user experience and the overall functionality of your website. This means having things like clear calls-to-action, responsive websites, easy navigation, and easy-to-follow steps. If viewers can't easily find what they're looking for, they will move on to another business. Look for someone with high-quality UX design. - **Industries They’re Experienced With** … have they worked with companies similar to yours or within industries similar to yours? And do they have experience with a variety of industries? - **Passion and Creativity** are important because you don’t want your website or web pages to look like a clone of someone else’s. - **Professional Web Development Process** … if they don’t have one, it might be a warning sign. - **Communication** is a major determining factor when choosing a web design company. Make sure that their communication style fits yours and ask questions so you know what to expect regarding project status updates and follow-up. - **Integrations**... What integrations can the company implement on your website that your business needs? If your business needs sales software, a CRM, legal applications, or other online apps to function, it's important to look for a company that can include these things on your site. You don’t need to find an award-winning digital agency in order to have an awesome website. As we said, there are tons of talented web development agencies out there. What is full-service web design? [Full-service web design agencies](https://www.worldlightmedia.com/blog/what-does-a-digital-marketing-agency-do) will help provide you with everything your business needs. They provide more than entering in some HTML and CSS and calling it a day. [A full-service web development company](https://www.worldlightmedia.com/digital-marketing-services) will be able to create an entirely custom website for you, provide you with website hosting, and will help you with analytics software (like Google Analytics) to track how well your website is performing.  They will be able to provide you with a fully custom web design solution that addresses all your needs and helps business owners like yourself boost your online conversions. How long does it take to build a website? The length of time it takes to build a world class website is very dependent on the individual project and can vary from 4 weeks up to 12 weeks or more, depending on the specific details of the website. There are many phases to the [web design process](https://www.worldlightmedia.com/our-process), and the degree of complexity of each can affect the overall time required for completion. What is the process for building a website? While some companies might do things differently, our [web design process](https://www.worldlightmedia.com/our-process) follows this template: - **Kick-Off Phase**, the initial step in our project management process, which includes an initial meeting and information gathering - **Strategy Phase**, including the planning of SEO keywords, messaging, lead generation, navigation, etc. - **Design Phase**, where you’ll see a mockup of the site (also called a wireframe), including graphics, photos, colors, and fonts. - **Development Phase**, which is where the website is actually built - **Beta-Testing Phase**, where you see the site and have the chance to review both the content and functionality - **Launch Phase**, when the website goes live to the world - **Drive Traffic Phase**, which includes strategies for getting people to find your new website Why is Good Web Design Important? Whether you are a small business or a multi-million dollar corporation, the [impact of good web design](https://www.worldlightmedia.com/blog/the-impact-of-web-design) is such that it can directly affect the results you get from your website. [Web design affects user perception](https://www.worldlightmedia.com/blog/5-ways-to-improve-seo-by-creating-a-great-user-experience) of your company. It affects your ability to attract the right audience. It has an impact on how customers experience your company. And it can affect your conversions, sales, and bottom line. What is Mobile-First Design? Mobile-First web design is the approach of designing a website while prioritizing the needs of mobile devices (smaller screen sizes, different usability concerns) over traditional desktop or laptop computers.  What is Responsive Design? Responsive web design is the approach of designing a website that will respond and adapt to whatever device it’s viewed on and perform well on all of them. This ensures that users can enjoy a great user experience whether they are on a mobile phone, tablet, or desktop computer. Usually, the experience is customized to the device. For example, a mobile user wouldn’t use a mouse, and therefore wouldn’t be able to see animationsthat occur in response to hovering a mouse cursor over an element such as a button or a navigational menu. Careful planning and attention to these details must be applied to create interactivity for users across all devices and platforms. What are the different types of Websites? Your website represents the digital presence of your business. Whether you sell digital products, Software as a Service (SaaS), or physical products and services, your business website is designed to reach your target audience in ways that traditional marketing can’t.  Websites are as unique as the companies they represent, but they generally fall into one of these types: - Single Landing Page - Brochure Website - Lead Generation Website - Sales Funnel Website - E-Commerce Website What is a CMS (Content Management System)? A CMS (content management system) is what is used to manage, store, and publish the digital content of your website. This includes the pages, posts, media (graphics, images, pictures, audio, and videos), and the files of backend code that makes it all work. What is WordPress? WordPress is a website-building software and CMS widely used to publish many websites currently on the internet. It is free and open-source, but there are specific [pros and cons of using WordPress](https://www.worldlightmedia.com/blog/what-are-the-pros-and-cons-of-using-wordpress) that you will want to consider before choosing it as the foundation of your website. What is HubSpot? [HubSpot](https://www.worldlightmedia.com/blog/what-is-hubspot) is a software solution that helps your company grow. It is a CRM (customer relationship management) platform that incorporates marketing, sales, service, operations, and website CMS into a cohesive tool that enables you to connect all of these pieces of your business together to efficiently manage your relationship with your customers. What is HubSpot CMS? HubSpot CMS is website software that includes hosting, flexible themes, dynamic content, easy drag-and-drop editing, memberships, and more. There are both [pros and cons to using HubSpot CMS](https://www.worldlightmedia.com/blog/what-are-the-pros-and-cons-of-using-hubspot-cms)for your company’s website, and you should explore them all before choosing it as your solution. How do I choose the right CMS for my website? In choosing between WordPress vs. HubSpot CMS for your website, consider and compare these factors as they apply to each of them:  - Ease of Use - Speed - Security (including SSL certificates, firewalls, and threat monitoring) - Updates Required (how frequently and how are updates installed?) - Analytics (measuring performance) How do I get traffic to my website? A beautiful, functional website does you no good if nobody ever sees it. And it takes more than simply building a website to get people to it so that they can learn about your business and then take the next step to become a customer. Here are a few proven and [foolproof ways to drive traffic to your website](https://www.worldlightmedia.com/blog/7-foolproof-ways-to-drive-traffic-to-your-website): - Advertise - PPC (Pay-Per-Click) Ads - Social Media - SEO (Search Engine Optimization) - Email Marketing - Content Marketing Do I need a website if I run a non-profit? Yes! Websites are not only for entrepreneurs and startups.  Non-profit websites are great for spreading information about your organization. They can also be used to collect online donations from your patrons. Budgeting in a website as part of your non-profit’s marketing services is a great way to create interactive digital experiences for your target audience. Sometimes a non-profit’s website is what makes the first impression on a potential donor and drives awareness of your organization.  What if I already have a website, but I am dissatisfied with its current design? Our website design company can also help with website redesign if you aren’t satisfied with your current online presence. Do you create websites for companies outside of California? Yes! It doesn’t matter if you are in Los Angeles, Austin, or New York City (NYC). We are happy to provide top-notch services for clients anywhere in the country. ### Web Design Resources [![HubSpot vs WordPress: Which is Better for SEO?](https://www.worldlightmedia.com/hubfs/Hubspot%20Vs%20Wordpress%20Which%20is%20better%20for%20SEO%20.png "HubSpot vs WordPress: Which is Better for SEO?")](https://www.worldlightmedia.com/blog/hubspot-vs-wordpress-which-is-better-for-seo) #### [HubSpot vs WordPress: Which is Better for SEO?](https://www.worldlightmedia.com/blog/hubspot-vs-wordpress-which-is-better-for-seo) November 21, 2024 [SEO](https://www.worldlightmedia.com/blog/tag/seo), [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [Driving Traffic](https://www.worldlightmedia.com/blog/tag/driving-traffic), [CRM](https://www.worldlightmedia.com/blog/tag/crm), [HubSpot](https://www.worldlightmedia.com/blog/tag/hubspot), [WordPress](https://www.worldlightmedia.com/blog/tag/wordpress) In the battle of website CMS giants — HubSpot vs. WordPress — which is better for SEO specifically? [![Website Accessibility Lawsuits: What Every Business Needs to Know](https://www.worldlightmedia.com/hubfs/ADA--Web-design.png "Website Accessibility Lawsuits: What Every Business Needs to Know")](https://www.worldlightmedia.com/blog/website-accessibility-lawsuits-what-every-business-needs-to-know) #### [Website Accessibility Lawsuits: What Every Business Needs to Know](https://www.worldlightmedia.com/blog/website-accessibility-lawsuits-what-every-business-needs-to-know) April 16, 2024 [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [ADA Compliance](https://www.worldlightmedia.com/blog/tag/ada-compliance) With the rise in website accessibility lawsuits, what every business needs to know to protect themselves is more important than ever. [![Seamless Transition: Migrating Your Website from WordPress to HubSpot](https://www.worldlightmedia.com/hubfs/Website%20Migration-HubSpot%20CMs.webp "Seamless Transition: Migrating Your Website from WordPress to HubSpot")](https://www.worldlightmedia.com/blog/seamless-transition-migrating-your-website-from-wordpress-to-hubspot) #### [Seamless Transition: Migrating Your Website from WordPress to HubSpot](https://www.worldlightmedia.com/blog/seamless-transition-migrating-your-website-from-wordpress-to-hubspot) March 12, 2024 [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [HubSpot](https://www.worldlightmedia.com/blog/tag/hubspot) While WordPress is a popular and versatile platform, there are certain scenarios where migrating your website from WordPress to HubSpot makes strategic sense. [![How Much Does the HubSpot CMS Cost?](https://www.worldlightmedia.com/hubfs/Depositphotos_194982936_L-1.jpeg "How Much Does the HubSpot CMS Cost?")](https://www.worldlightmedia.com/blog/how-much-does-the-hubspot-cms-cost) #### [How Much Does the HubSpot CMS Cost?](https://www.worldlightmedia.com/blog/how-much-does-the-hubspot-cms-cost) March 5, 2024 [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [HubSpot](https://www.worldlightmedia.com/blog/tag/hubspot) HubSpot is a powerful tool for marketing and sales, but it also offers a CMS option that allows you to build and manage your website on the same integrated platform … so how much does the HubSpot CMS cost? [![Responsive Web Design in 2024](https://www.worldlightmedia.com/hubfs/Responsive%20Web%20Design.webp "Responsive Web Design in 2024")](https://www.worldlightmedia.com/blog/responsive-web-design-in-2024) #### [Responsive Web Design in 2024](https://www.worldlightmedia.com/blog/responsive-web-design-in-2024) December 27, 2023 [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [Search Engine Optimization (SEO)](https://www.worldlightmedia.com/blog/tag/search-engine-optimization-seo), [User Experience](https://www.worldlightmedia.com/blog/tag/user-experience), [Digital Marketing](https://www.worldlightmedia.com/blog/tag/digital-marketing) Responsive web design in 2024 is no longer a “best practice” ... it's become a crucial, non-negotiable element of your digital marketing success. [![7 Reasons Why Your Website's Design is Important to Your Target Audience](https://www.worldlightmedia.com/hubfs/Canva%20images/Blue%20Gradient%20Minimalist%20Web%20Design%20Services%20Facebook%20Post%20(1000%20x%20800%20px).png "7 Reasons Why Your Website's Design is Important to Your Target Audience")](https://www.worldlightmedia.com/blog/why-web-design-is-important-for-your-target-audience) #### [7 Reasons Why Your Website's Design is Important to Your Target Audience](https://www.worldlightmedia.com/blog/why-web-design-is-important-for-your-target-audience) November 29, 2023 [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [User Experience](https://www.worldlightmedia.com/blog/tag/user-experience), [Digital Marketing](https://www.worldlightmedia.com/blog/tag/digital-marketing) Your website is like a first date with your potential customers. It's often your one opportunity to make a good impression. Therefore, it is crucial to understand what your audience wants and needs, and design your site based on those insights. [View More >](https://www.worldlightmedia.com/blog/tag/web-design) ### [SEO SERVICES](https://www.worldlightmedia.com/seo-services-overview) ### [PODCAST MARKETING](https://www.worldlightmedia.com/podcast-services) ### [INBOUND MARKETING](https://www.worldlightmedia.com/inbound-marketing-overview) ### [HUBSPOT CONSULTING](https://www.worldlightmedia.com/hubspot-consulting-services) ### [ALL SERVICES](https://www.worldlightmedia.com/digital-marketing-services) ### [SEO SERVICES](https://www.worldlightmedia.com/seo-services-overview) ### [PODCAST MARKETING](https://www.worldlightmedia.com/podcast-services) ### [INBOUND MARKETING](https://www.worldlightmedia.com/inbound-marketing-overview) ### [HUBSPOT CONSULTING](https://www.worldlightmedia.com/hubspot-consulting-services) ### [ALL SERVICES](https://www.worldlightmedia.com/digital-marketing-services) ## Want to Learn More About our Web Design Services? ![WLM](https://www.worldlightmedia.com/hubfs/WorldLight_Media_September_2021/images/WLM.jpg) ##### [(559) 9-DESIGN](tel:5599337446) ##### 4539 N Brawley Ave # 102 Fresno, CA 93722 - - - [![WorldLight Media](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo-alt.png?width=3000&name=Worldlight-Media-logo-alt.png "WorldLight Media")](https://www.worldlightmedia.com/) [Connecting world changers to their audience through branding and digital marketing. 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All Rights Reserved. | [Sitemap](https://www.worldlightmedia.com/sitemap.xml) ```json { "@context" : "https://schema.org", "@id" : "https://www.worldlightmedia.com/web-design/#faq-widget_1664229435501", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A web designer’s job is to envision and plan a strong web presence that will help companies stand out from their competition, attract the right website visitors, and turn those visitors into customers, clients, and patients. They plan out how a website should look and function to obtain the best results." }, "name" : "What does a Web Designer do?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Web Design is how a website looks and functions on the front end, with both the company’s and the user’s goals in mind. Colors, fonts, and images are part of web design, but so is formatting, navigation, next steps, and calls to action. Everything about web design affects the user experience and must be considered through that UI/UX lens. Web Development encompasses things like coding, scripting, and the technical aspects of a website such as performance, speed, capacity, and security. Think of it this way: the web designer is the architect who plans how a house will look taking into consideration how it will be used, while the web developer is the contractor who actually builds the house." }, "name" : "What is the difference between Web Design and Web Development? " }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The cost to build a website depends on variables such as the purpose of the website, the amount of content, features of the site, and web hosting. You could invest as little as $3,000 or up to $50,000 or more, depending on just what you need your website to do. Click here to see some price comparisons. Or, even better, request a consultation to get an estimate based on a customized solution based on exactly what you need." }, "name" : "How much does it cost to build a website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "You have a lot of options when it comes to choosing the best web design company. There are many talented web designers out there, but you want a company that is the best fit for you and your specific needs. Some things to consider in making your choice include: Skill, Knowledge, and Experience as evidenced in their portfolio of work, reviews, and testimonials, as well as their own website. High-Quality User Experience can make or break a potential customer. You want to choose a web design company that understands the importance of user experience and the overall functionality of your website. This means having things like clear calls-to-action, responsive websites, easy navigation, and easy-to-follow steps. If viewers can't easily find what they're looking for, they will move on to another business. Look for someone with high-quality UX design. Industries They’re Experienced With … have they worked with companies similar to yours or within industries similar to yours? And do they have experience with a variety of industries? Passion and Creativity are important because you don’t want your website or web pages to look like a clone of someone else’s. Professional Web Development Process … if they don’t have one, it might be a warning sign. Communication is a major determining factor when choosing a web design company. Make sure that their communication style fits yours and ask questions so you know what to expect regarding project status updates and follow-up. Integrations... What integrations can the company implement on your website that your business needs? If your business needs sales software, a CRM, legal applications, or other online apps to function, it's important to look for a company that can include these things on your site. You don’t need to find an award-winning digital agency in order to have an awesome website. As we said, there are tons of talented web development agencies out there." }, "name" : "How do I choose a Web Design Company?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Full-service web design agencies will help provide you with everything your business needs. They provide more than entering in some HTML and CSS and calling it a day. A full-service web development company will be able to create an entirely custom website for you, provide you with website hosting, and will help you with analytics software (like Google Analytics) to track how well your website is performing. They will be able to provide you with a fully custom web design solution that addresses all your needs and helps business owners like yourself boost your online conversions." }, "name" : "What is full-service web design?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "The length of time it takes to build a world class website is very dependent on the individual project and can vary from 4 weeks up to 12 weeks or more, depending on the specific details of the website. There are many phases to the web design process, and the degree of complexity of each can affect the overall time required for completion." }, "name" : "How long does it take to build a website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "While some companies might do things differently, our web design process follows this template: Kick-Off Phase, the initial step in our project management process, which includes an initial meeting and information gathering Strategy Phase, including the planning of SEO keywords, messaging, lead generation, navigation, etc. Design Phase, where you’ll see a mockup of the site (also called a wireframe), including graphics, photos, colors, and fonts. Development Phase, which is where the website is actually built Beta-Testing Phase, where you see the site and have the chance to review both the content and functionality Launch Phase, when the website goes live to the world Drive Traffic Phase, which includes strategies for getting people to find your new website" }, "name" : "What is the process for building a website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Whether you are a small business or a multi-million dollar corporation, the impact of good web design is such that it can directly affect the results you get from your website. Web design affects user perception of your company. It affects your ability to attract the right audience. It has an impact on how customers experience your company. And it can affect your conversions, sales, and bottom line." }, "name" : "Why is Good Web Design Important?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Mobile-First web design is the approach of designing a website while prioritizing the needs of mobile devices (smaller screen sizes, different usability concerns) over traditional desktop or laptop computers." }, "name" : "What is Mobile-First Design?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Responsive web design is the approach of designing a website that will respond and adapt to whatever device it’s viewed on and perform well on all of them. This ensures that users can enjoy a great user experience whether they are on a mobile phone, tablet, or desktop computer. Usually, the experience is customized to the device. For example, a mobile user wouldn’t use a mouse, and therefore wouldn’t be able to see animations that occur in response to hovering a mouse cursor over an element such as a button or a navigational menu. Careful planning and attention to these details must be applied to create interactivity for users across all devices and platforms." }, "name" : "What is Responsive Design?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Your website represents the digital presence of your business. Whether you sell digital products, Software as a Service (SaaS), or physical products and services, your business website is designed to reach your target audience in ways that traditional marketing can’t. Websites are as unique as the companies they represent, but they generally fall into one of these types: Single Landing Page Brochure Website Lead Generation Website Sales Funnel Website E-Commerce Website" }, "name" : "What are the different types of Websites?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A CMS (content management system) is what is used to manage, store, and publish the digital content of your website. This includes the pages, posts, media (graphics, images, pictures, audio, and videos), and the files of backend code that makes it all work." }, "name" : "What is a CMS (Content Management System)?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "WordPress is a website-building software and CMS widely used to publish many websites currently on the internet. It is free and open-source, but there are specific pros and cons of using WordPress that you will want to consider before choosing it as the foundation of your website." }, "name" : "What is WordPress?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "HubSpot is a software solution that helps your company grow. It is a CRM (customer relationship management) platform that incorporates marketing, sales, service, operations, and website CMS into a cohesive tool that enables you to connect all of these pieces of your business together to efficiently manage your relationship with your customers." }, "name" : "What is HubSpot?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "HubSpot CMS is website software that includes hosting, flexible themes, dynamic content, easy drag-and-drop editing, memberships, and more. There are both pros and cons to using HubSpot CMS for your company’s website, and you should explore them all before choosing it as your solution." }, "name" : "What is HubSpot CMS?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "In choosing between WordPress vs. HubSpot CMS for your website, consider and compare these factors as they apply to each of them: Ease of Use Speed Security (including SSL certificates, firewalls, and threat monitoring) Updates Required (how frequently and how are updates installed?) Analytics (measuring performance)" }, "name" : "How do I choose the right CMS for my website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "A beautiful, functional website does you no good if nobody ever sees it. And it takes more than simply building a website to get people to it so that they can learn about your business and then take the next step to become a customer. Here are a few proven and foolproof ways to drive traffic to your website: Advertise PPC (Pay-Per-Click) Ads Social Media SEO (Search Engine Optimization) Email Marketing Content Marketing" }, "name" : "How do I get traffic to my website?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes! Websites are not only for entrepreneurs and startups. Non-profit websites are great for spreading information about your organization. They can also be used to collect online donations from your patrons. Budgeting in a website as part of your non-profit’s marketing services is a great way to create interactive digital experiences for your target audience. Sometimes a non-profit’s website is what makes the first impression on a potential donor and drives awareness of your organization." }, "name" : "Do I need a website if I run a non-profit?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Our website design company can also help with website redesign if you aren’t satisfied with your current online presence." }, "name" : "What if I already have a website, but I am dissatisfied with its current design?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes! It doesn’t matter if you are in Los Angeles, Austin, or New York City (NYC). We are happy to provide top-notch services for clients anywhere in the country." }, "name" : "Do you create websites for companies outside of California?" } ] } ```