Email Marketing Services

In simplest terms, email marketing is marketing to your clients through email. Email marketing can be a powerful marketing tool to promote your business’ products or services because it keeps all of your clients aware of what is going on with your business. It easily keeps clients up to date on new products or services you are offering, special deals and promotions, or events and news within your business.

Email marketing is used to keep your clients engaged with your business and a good email marketing strategy can vastly improve your conversion rates. Email marketing is a pivotal tool for telling your audience about your business.

Email marketing is used in a variety of ways. It can be used to promote special offers or discounts, keep clients engaged through newsletters, or offer calls to action to improve your conversion rates. It’s a great tool for those customers who are interested but who haven’t taken that final step in converting to a buyer.

Drip campaigns are a common strategy in email marketing, and they are used as a series of emails that go out to your clients after either a certain action is taken on your website, or even just after a certain amount of time has elapsed. Drip campaigns can also be a great tool if your business offers courses or multi-step services because they can keep customers up to date throughout every step of the process.

Email marketing can also be a great tool to see where your customers are or are not converting, as they can be used an an analysis tool to develop your overall marketing strategies.

There are many benefits of email marketing. It is beneficial for staying engaged with your customers, and it can help you easily promote your products and services. It can also be a great analytics tool since it can help you see where your customers are making conversions.

Even if customers aren’t ready to convert yet, it is a beneficial tool to keep your business at the forefront of client’s minds when they finally become ready to make a conversion. 

This will depend on your business, although a general rule to follow is at least once per month, if not once per week.

Even if a customer is not ready to convert yet, sending frequent emails is a good way to remind them that your business still exists. That way when they are ready to convert, you will be the first one to pop into their mind.

Building an email list takes time and patience. The simplest way you can start to build your email list is by asking your customers to subscribe to it. You can let your clients know through social media, on your website, and through word of mouth that you have an email list they can subscribe to.

Make sure your website and social media promotions have clear calls to action to sign up for your email list. Calling potential customers to action is a guaranteed way to get more sign-ups rather than treating it more passively.

Yes. You can separate your clients into many different kinds of lists including:

• Subscription type
• Location
• Email marketing contacts
• Dates of service
• Leads and Conversions

These are just a few examples, but we can fully customize your lists to fit your business needs.

Pretty much any kind of content your business has can be included in email content. Common types of content we include in emails are images, videos, text, and calls to action.

Emails are meant to share information about your business, so including a wide variety of content in your emails is a good strategy to use.

There are many free and paid for tools available to use for email marketing. Which tool you use depends on how large your customer base is, and it also depends on what your goals for using email marketing are.

We highly recommend HubSpot as an all-in-one suite for email marketing because HubSpot offers many integrations, personalizations, and automations to simplify the marketing process. You can start on HubSpot for free, contact us to find out how to get started.

Unless you want your own inbox flooded, it's a good idea to have an email address that is made for receiving and sending emails from your clients. 

A general email address such as info@yourbusiness.com, hello@yourbusiness.com, or even something like marketing@yourbusiness.com will help keep your emails from going to spam inboxes and keep your emails organized when you receive replies.

Yes! We can include many kinds of personalization options in your emails. The most common type of personalization we do is adding your client's name to the email subject or opening line.

For example, instead of your subject or opening line reading: "Hello! We want to tell you about this great offer!"

It can read: "Hello, [Client's Name]! We want to tell you about this great offer!"

If you use HubSpot, we can include things like sales information, ticket information, subscription information, and more!