There are three stages in the Growth-Driven Design Methodology:

1. STRATEGY

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Set smart goals, understand user behavior, solve design problems, and connect with customers.
Phase Duration: 10-14 DAYS

2. THE LAUNCH PAD WEBSITE

Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from. A Launchpad site focuses on prioritized improvements to launch sooner and get results faster.
Phase Duration: 60-90 DAYS

3. CONTINUOUS IMPROVEMENT

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business. As your business grows and evolves, data-driven optimizations result in a peak performance website.

Phase Duration: 14-DAY SPRINTS on an ongoing basis.

Benefits of Growth-Driven Design

GDD - Lower Cost (1)
Lower Cost than Traditional Web Design
GDD typically has lower costs than a traditional website since it is more productive and produces better results.
GDD - Faster Results (1)
Faster Results
When we design your website with GDD, you'll see results faster since your site will be more productive than a traditional website.
GDD - Science Based Results (1)
A Smarter, Science-Based Approach
Choosing GDD is the smarter option since the strategies we used are based on science that proves that using this structure is guaranteed to give you better results over time.
GDD - Launch Quick (1)
Launch Quick and Improve
You can launch your website faster, and see results quicker with our proven GDD strategies. 
GDD - Investment Spread (2)
Investment Spread Out Over Time
Your investment gets spread out over time since your results will continue to grow with your business.
GDD - Launch On-Time (1)
Launch On-Time and On-Budget
Since you can launch your website faster this way, and costs are typically lower, you can ensure that your website is launched on-time and on-budget.
GDD - Optimize Results (1)
Optimization of Results is Built-In to the Process
No extra optimization work is required since optimization is built right into the process.
GDD - Data Driven Decisions (1)
Data-Driven Decisions
All the decisions we make for your website are driven by data that produced the most optimized results for your business.
GDD - Month-Over-Month Improvements (2)
Month-Over-Month Improvement
You'll grow your business faster, and you'll see improved results each month when we design your website with GDD.

Ongoing Work We Perform for Growth

GDD - Blog Posts tab number 1
We will write new blog posts for you every month. We determine what to write about, we research the articles, we write the copy, we optimize each post for search engines, and we create the visual assets that enhance the richness and quality of each post. Blogging is a requirement for today’s content marketing efforts.
GDD - Ad Campaigns tab number 2

Your website will need a steady stream of targeted traffic in order to produce leads and fuel growth. Google Ads are a great way to accomplish this. We will create campaigns targeting high-value keywords and manage them on an ongoing basis.

Our approach is to start small and run experiments to find out which ads convert. Once we know what works, we then increase your advertising budget to produce as many leads as you can handle.

GDD - A B Split Testing tab number 3
A/B split testing allows you to test and monitor different graphics, calls to action, and offers. This gives you the power to scientifically prove what works best for lead generation. Every website you’ve built before relied on trying to guess what works instead of relying on data to drive your decisions. You don’t have time to pour over the results, but we do, we’re good at it, and honestly, we really love doing it.
HS - SEO tab number 4
We will continually analyze your user behavior to track which keywords they are using, and specifically, which keywords are leading to the best leads. Month after month, we will use this data to inform our SEO content decisions, resulting in a website that grows more and more useful and impactful as a marketing tool as time goes on.
GDD - Smart Content tab number 5

Smart content is adaptive content that changes based on your customers' interests and online behavior. We help utilize smart content to create personalized ads for your customers so they see the products and services they want without worrying about seeing something they don't need.

Report Data tab number 6

When we run reports on your website, we take our time to analyze the results. Then use the data from those reports to make informed decisions on how to adapt your marketing strategy. 

GDD - Social Media tab number 7
We will execute an entry-level Social Media publishing campaign where we link to the new blog posts we are creating. We will also monitor, listen to, and engage with any potential leads that come through and respond to questions that are asked.

Examples of Our Work

BEFORE

AFTER

Creating Measurable Results for Our Clients

blue-icon

Appearing On Page 1
Of Search Results

for over 36 keywords

Broughton-white

New Law firm with a goal to compete
with longer established firms

purple-icon

Ranked In The Top 3
Search Results

for multiple keywords

mikes-white

Landscaping company with a goal
to generate more online leads

green-icon

34% Increase Of
Online Leads

through online submission forms

Classic-White

Pest control company with a goal to
move customers through the sales funnel

testimonials
Our Clients Say

WorldLight Media has designed and developed dozens of websites through the years. See what our clients say about us.

Logo-White (1)
WorldLight Media is an excellent, collaborative web marketing team. They helped us focus our marketing goals and gave us the perspective we needed to ensure our precious marketing dollars were well spent. You'll be in good hands with Jenni, Nathan and Kate at Worldlight Media!
Ashley Emerzian
Emerzian Shankar Legal, Inc
whitcomb-selinsky-logo-footer
First of all, WorldLight made me feel as if I were their only client. They were attentive, patient, professional and strategic to the end of the project. Because of this, we have asked them to further support us. The quality of work they delivered was exceptional - if there was an error, they attended to it immediately and fixed it without delay. This is actually one of the best agencies I've worked with in my career. I appreciated their recommendations and treating me as if we were part of the team -- this was in no way the typical client/agency agency. This was so much more. Jenni and Nathan are true professionals. Great client experience! Thank you!
Sherri Hughes, Chief Marketing Officer
Whitcomb Selinsky, PC
SF-Logo-Rev
Hands down WorldLight Media is the best marketing company we’ve ever worked with. They have done an excellent job designing our website, logo, brochures, and business cards. As a small company, we get asked all the time if we are part of a franchise or a huge company due to the quality of their work. We recommend them regularly.
Andrew Walter, Owner
Sound Finish
Mark Broughton Logo-Horizontal 800
You guys are great and have taken care of my website and media for several years now. Very happy with the service you provide!
Mark Broughton, PC
Fresno Criminal Lawyer
Classic-Logo
For over a decade I’ve trusted WorldLight Media to create dozens of web design and graphic design projects for our business. They have consistently produced outstanding marketing materials that attract customers. I can count on them to meet deadlines and they are a pleasure to do business with. I highly recommend their services.
Corey Smith, Owner
Classic Insulation & Pest Control
Guradian_Logo_2
WorldLight Media has been an excellent team to work with. We are currently working to revamp our website and they have been spot on in bringing our vision to life. Professional, knowledgeable and fun!
Krista Beavers
Guardian Accounting, Inc

Growth-Driven Design FAQs

What is growth-driven design?

Growth-driven design (GDD) is a marketing strategy that is designed to grow your business. GDD optimizes your website by using data-driven strategies to improve your overall online presence and encourage conversions. 

What are the benefits of a growth-driven design?

The biggest benefit of GDD is that it optimizes your business by using data to get fast results. It also usually costs less than traditional web design since it is more productive and generates faster results.

GDD is a science-based approach that helps you launch your website quickly, and helps your business continue to grow over time. Your investment will go further since it is spread out over time. You will also see month-to-month improvements when you use this strategy.

What’s the difference between traditional web design and growth-driven design?

Traditional web design is a slower approach that gives you more time to understand and research your audience. However, growth-driven design is a better option for dynamic businesses since it uses data to produce results faster.

Is growth-driven design a good investment?

Growth-driven design is a good investment if you need a website up quickly and want fast results. It is also a good investment for those who want to see month-to-month growth and improvement within their business. It’s both a great time and money saver as well.

What are the stages of growth-driven design?

The stages of GDD are:

1. STRATEGY
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. Set smart goals, understand user behavior, solve design problems, and connect with customers.
Phase Duration: 10-14 DAYS


2. THE LAUNCH PAD WEBSITE
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from. A Launchpad site focuses on prioritized improvements to launch sooner and get results faster.
Phase Duration: 60-90 DAYS


3. CONTINUOUS IMPROVEMENT
With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business. As your business grows and evolves, data-driven optimizations result in a peak performance website.
Phase Duration: 14-DAY SPRINTS on an ongoing basis.

Growth Driven Design Blog Content

8 Tips for Creating an SEO Strategy
How Do You Get on the First Page of a Google Search?
What is a Pillar Page?

Want to find out if we're a good fit for your GDD Website?

Fill out our form below to get a conversation started. We look forward to hearing from you!

4539 N Brawley Ave # 102
Fresno, CA 93722