Marketing Strategies for Client Retention – Pt. 3 - Social Media Engagement

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May 31st, 2021

Social Media Engagement Strategies for Customer Retention 

This is part 1 of a 4 part series on Marketing Strategies for Customer Retention. 

Harvard Business Review Study:

  • It’s 5-25x more expensive to acquire a new customer than to keep an existing one. 
  • Increasing Customer retention rates by 5% increase profits by 25% to 95% 

Most Effective Digital Marketing Tactics: for Customer Retention: 

From GigaOM Research, found at Marketing

Most Effective Digital Marketing Tactics for Customer Retention:

Part 1- Email Marketing -56% 

Part 2- Content Marketing – 37% 

Part 3- Social Media Marketing- 32%

Part 4- Referral Marketing- 26%

Engaging with your Customers on Social Media 

  • Know your purpose! Connecting with your customers on social media in order to: 
  • Build Rapport
    • Social Media is an opportunity for your brand to connect personally with your audience, which is something that traditional advertising can’t do. 
    • You can put faces to names. Let them see the personal side of your company while staying on brand.
  • Make customers feel special
    • Offer special promotions or deals exclusively to your customers who follow you on social media.
  • Engage with your customers
    • Engage with them, reply to their comments and feedback
  • Improve Communication with Customers

How to connect with your customers? 

  • Bring Value
  • Don’t just brag about your brand
  • Create outward-facing social messages that bring value
  • Offer things to your social media followers that they won’t get anywhere else .
  • A survey from Nielson noted that 53% of people who follow brands on social media do it to learn about offers. 
  • Always Be Positive and connect emotionally: 
  • Curiosity
  • Amazement
  • Interest
  • Astonishment
  • Best, Funniest, or Cutest
  • Know your audience 

You may already know your customers, but specifically which customers are on which social media platform? 


Remember Ages range 


Facebook – 2.7 Billion Worldwide Users

Age Groups 

25-34 (26.3%) 

35-44 (18.2%)

Gender: 44% female, 56% male


Instagram- 1 Billion users

Age Groups 

25-34 (33.1%) 

18-24 (22.8%)

Gender: 57% female, 43% male

Twitter- 187 million users

Age Groups 

30-49 (44%) 

35-44 (18.2%)

Gender: 32% female, 68% male

*Twitter users are more educated and more likely to be democrats than the general public


LinkedIn 738 million

Age Groups 


Gender: 49% female, 51% male


Pinterest 400+ million

Age Groups 


Gender: 78% female, 22% male 



More about the Nielsen Study:

Meforming versus Informing:








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