Marketing Strategies for Client Retention – Pt. 2 - Content Marketing

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May 24th, 2021

Email Marketing Strategies for Client Retention

This is part 2 of a 4 part series on Marketing Strategies for Customer Retention. 

Part 1- Email Marketing -56% 

Part 2- Content Marketing – 37% 

Part 3- Social Media Marketing- 32%

Part 4- Referral Marketing- 26%


Harvard Business Review:

  • It’s 5-25x more expensive to acquire a new customer than to keep an existing one. 
  • Increasing Customer retention rates by 5% increase profits by 25% to 95% 

What is Content Marketing? 

  • Creating and distributing relevant and valuable content for a specific audience
  • Different Audiences:
    • Attracting and acquiring new customers in your target audience
      • Based on the idea that people looking for information will find you
      • You will establish yourself as an authority on the topic, (Know, like, trust)
  • Continuing to engage with your current customers
    • Staying top of mind with them
    • Consistently adding value to them
    • Reinforcing positive relationship with your brand 

Can you give us an example of Content?

  • Blog posts
  • Educational Articles
  • Videos
  • Webinars
  • Newsletters

How does it help with customer retention? 

  • Reduces Returns and non-use
  • Encourage additional & repeat purchases 
  • Build Loyalty and referrals
Reinforce Value of the Brand – Showing people more ways to get value out of the product or service they have already purchased from you


Best Practices? 

Create Content sequences 

  • Integrate your content with Drip Campaigns 
      • When Customers buy, create a journey/ next steps for them to take
      • Trigger a drip campaign that links to content on the website. 
  • Post on your website
    • Link to your social media/ sharing
    • Email clients with a teaser and a link to the website
    • Share the post on social media 

Practical Examples? 

  • Jumpstart the use of your products and services 
    • Reinforce the positive experience of their buying decision
    • Assembly guides
    • Onboarding for software or services
    • If services, create expectations for your process (Tell them what they can expect when working with you)
  • Use Blog posts and videos to show how your product works
    • Especially important if there’s education required in the use of your product or service. 
    • Also, a great way to show the benefits of your product or service compared to competitors.
    • Share new ways of using your product or service
    • Share customer testimonials of how it helped them 

How do you do it right? 

  • Consistent Content
    • This is not something that you can be hit or miss
  • Great Content
    • Not just page filler
    • Should not be “salesy”
    • Informative, relevant 
    • Answer common questions people have about your product
  • Shareable Content
    • Branded Graphics that can be shared 
    • Infographics

Additional Resources and links mentioned in the podcast:

Most Effective Digital Marketing Tactics for Customer Retention:








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