Genius Level Marketing Package
What is included in the Genius Level Marketing Package?
The absolute highest level one can achieve in marketing is the construction of a Genius Level Growth Engine™ and with this package, that is what we will build.
Here's what you get:
Everything in the Inbound Growth Funnel Package, plus all of the following:
- Growth Engine
- Video Production
- Video Podcast
- Automatic Scaling
- Digital Marketing Package
Keep reading to learn more about what's included.
The Genius Level Growth Engine™ is a sales funnel that scales automatically and nurtures the customers of your dreams. Your dream customers tend to buy every top-level product and service that you sell, rave about how amazing you are, and are an absolute delight to work with. They swear you’ve changed their very lives, and they have undoubtedly changed yours. This is the kind of relationship that epitomizes everything great about what a successful business could potentially be.
But there’s more: The Growth Engine also engages your buyers with products at every stage and transforms them as they move through the buyer's journey.
Nothing engages and inspires action as well as video. This package delivers you a new video every month. We will create a series of videos that speak directly to the target market. These videos would emphasize the unique values your company provides. Viewers will be drawn into the rich narrative that makes your company a world class brand. By creating an overview video, telling the story of your brand and showcasing the amazing products and services you have to offer. Sometimes, the best story comes from other people, your customers, telling the world about their experience and how you made them very happy by delivering on your promises. Also, shorter form videos would speak directly to specific product lines.
An audio podcast is already included as part of the Inbound Growth Funnel Package. Why not film your episodes and make it into a video podcast? That’s elevating it to the Genius Level. Video Podcasting is the fastest growing form of marketing we've ever seen. It is being heralded as "content marketing 2.0", and for good reason. This is the next level in the evolution of content marketing. Consider these benefits of Video Podcasting:
- Building a strong connection becomes easier than ever
- The know, like, trust factors of marketing are maximized
- It is a major SEO booster on Google & YouTube
- Engagement levels on video are through the roof
- Great way to build relationships by interviewing guests on your show
- Near-perfect brand positioning and storytelling opportunities
- You can get so much mileage out of the content
- Helps your sales team answer questions by linking to the episode that directly addresses specific problems you solve.
- Evergreen content can be reused again and again
- It's a lot of fun to do a podcast, which makes the hard work involved more palatable.
- Complete Podcast Service
- Strategic Consultation
- Podcast Concept, Title and Theme
- Podcast Format, Structure and Guest List
- Script Outlines
- Up to 10 hours of Episodes recorded
- Podcast Editing
- Distribution on YouTube, Apple, Spotify, Google Podcasts, and More.
- Email Courses
- Customer Stories (video)
- Email marketing sequences
- reward programs
- Knowledge bases
32 Blog Posts Per Month
We will write 32 new blog posts for you every month. We determine what to write about, we research the articles, we write the copy, we optimize each post for search engines, and we create the visual assets that enhance the richness and quality of each post. Blogging is a requirement for today’s content marketing efforts.
Up to 8 Ad Campaigns
We now know, at this point, which ads bring in the most leads and highest conversions. So the more you spend on that ad, the more leads you get in your pipeline. We will manage up to 8 campaigns for you on Google Ads, Facebook and Instagram. We’ll still run experiments on a small scale to find even more opportunities.
We’ll create ads to promote your best performing offers, which will lead to more leads being generated.
VIDEO DISPLAY ADS
We will also run video ads which tap into a vast and lucrative market on YouTube and social media channels.
Up to 100 Social Media Posts per month
Up to 8 Email Campaigns per month
Fact #2: Your current customers are 60-70% likely to buy again from you. Whereas, your prospects are only 5-20% likely to initially buy from you.
Fact #3: Your existing customers are 50% more likely to try new services/products compared to your prospects. (And they spend 31% more.)
It makes no sense to invest in building a sophisticated digital marketing lead generation machine without knowing for sure that it is working. You need to know that your marketing activities are generating more revenue than they cost. We will send you a report each week showing your website traffic, marketing performance, and results. Here is a list of metrics we will track and report on each week:
- Website traffic breakdown and % change vs previous
- New vs. total leads/contacts
- Conversion rates
- Social media engagement
- Lead intelligence
- Email performance
- Blog performance
- Performance against identified KPIs
Our Partners at this level of engagement own a particular day and time each week on our calendars. You might be my 9am Tuesday appointment in perpetuity. You’ll be working directly with a Genius Level Marketing Strategist on a weekly basis. We’ll meet with you in person (or via Zoom, if preferred) once every week to present your marketing results, strategize for the upcoming weeks, and receive valuable feedback and sales data from your team. Here is what the Weekly Review Meeting entails:
- Dedicated Account Manager
- All metrics as shared via monthly reports
- Changes in organic search engine rankings
- Effectiveness of individual offers/campaigns
- Discussion of new marketing initiatives to increase lead generation
- Review of revenue generated, trends, and ROI