Quantitative Brand Research

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Show Notes: Episode 31  – May 16th, 2022

This week we discuss market and brand research with Jocelyn Grundy, the owner of Bloom Insights. Bloom Insights is a Market Research Agency in Fresno, California.

Jocelyn provides Quantitative Branding and Marketing Insights for Fortune 100 companies who routinely spend hundreds of thousands of dollars to do a single research project. Why? Because you never get a second chance to make a first impression.

DIY Research Solutions a smaller company can tap into.

  • Survey
  • Qualtrics
  • Question Pro

Key: Finding the right audience is the key

Pro Tip: You can purchase the panel from the survey provider

Or you can Tap into your own listeners 


What’s Quantitative versus Qualitative Market Research?

Qualitative: Think of a focus group. Qualitative is fewer people for a longer interview 15 minutes to all day shop along

To understand what their attitudes and motivations are

Quantitative is for a larger group  (at least 100 people) for a shorter time who all get the same questions

If you know your audience, qualitative is the right answer.

It’s hard to capture emotion in a Quantitative survey.

Find out what happened when she showed the data to a company that supported a certain decision but went in the opposite direction.

Brilliant Insight: When you make a proposal – use a low, medium, and high pricing model based on risk!

For more information, check out her website at https://www.bloominsights.net






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