Hubspot's New Content Hub: Everything You Need to Know

Discover the features and benefits of Hubspot's latest Content Hub for your content marketing strategy.

The Evolution of Content Marketing

Over the years, content marketing has evolved and become more challenging to implement successfully . With the rise of technology, social media, and changing consumer behavior, businesses have had to adapt and innovate in order to effectively engage with their audience and drive meaningful results.

In today's competitive marketing landscape, marketers are challenged to consistently produce compelling, expert-backed content that resonates with their audience. This means creating content in various formats, distributing it across multiple channels, and ensuring it stays relevant and up-to-date at all times. 

With that in mind HubSpot has improved and added some new software features, to create An all-encompassing, AI-powered content marketing solution designed to assist marketers in crafting and organizing their content effectively.

HubSpot CMS Gets an upgrade 

CMS Hub has become Content Hub. While CMS Hub has always been a great solution for a company who wants a CRM Powered website, Content Hub adds even more value with tools designed to assist with creating high volume, quality content across multiple channels. 

New Features of Hubspot's Content Hub

Hubspot's Content Hub offers a range of features that make it a valuable asset for any content marketing strategy. These features include:

1. Brand Voice - Using a sample of a piece of content, HubSpot will identify distinct characteristics of your brands's voice, and you can also provide it with more guidance as well. Once established, HubSpot will use your Brand Voice in future AI generated content. 

2. AI Blog Post Generator- With a few simple clicks and prompts, HubSpot will generate blog ideas, along with blog title suggestions. Within the blog titles, you can view SEO keyword data to help you make informed decisions. Then, a few more clicks, and HubSpot create a draft blog outline that you can edit or approve. Next it writes a post for you. You can refine and edit it as needed. 

3. Content Remix- Choose a piece of existing content that you want to rework and /or reuse. For examples, you can take one blog post and use the ai tool to create four more blog posts. Or using an existing landing page, you can create social media copy, ad copy, and email copy with a few clicks. 

4. AI translations- Translate your blog post into multiple language versions.

5. Blog Post Narration- Create and Embed an audio narration transcript for your blog post with a few clicks.  Choose from 6 different Narration Voices.

6. Member Blogs- Make your blogs exclusive to registered users. This a is great way to deter bots, and collect user data, especially with 3rd party cookies going away. This can be set up for an entire blog, or on a post by post basis. 

7. Content Embed - This feature is offered for WordPress websites. Using the HubSpot WordPress Plugin, you can embed your HubSpot content on your Wordpress website. This comes in handy when wanting to use features like smart content.

8. Podcasts - HubSpot's Podcast feature can be used in a few different ways. First, you can write a transcript of your podcast and have HubSpot create the audio for you. Alternatively, you can upload your own audio. Either way,  you can publish Podcast episodes. 

9. Image Generation- Generate unique, royalty free images to go with your blogs, social media, podcasts, emails, and more.

Benefits of Using Hubspot's Content Hub

Using Hubspot's Content Hub can bring several benefits to your content marketing strategy. Some of the key benefits include:

1. Higher Quality Content: HubSpots Built-in AI features can give marketers more time to for creative ideas and strategic thinking. 

2. Improved Efficiency: By centralizing your content creation and management in one platform, you can streamline your workflows and save time.

3. Enhanced Collaboration: Hubspot's Content Hub allows multiple team members to collaborate on content projects, ensuring smooth communication and coordination.

4. Better Content Performance: With the platform's analytics and reporting capabilities, you can gain insights into how your content is performing and make data-driven optimizations.

5. Increased Personalization: Hubspot's Content Hub enables you to deliver personalized content experiences to your audience, resulting in higher engagement and conversion rates.

6. Seamless Integration: The platform integrates seamlessly with other Hubspot tools, providing a unified marketing ecosystem and enabling efficient data sharing and management.

These benefits make Hubspot's Content Hub a valuable asset for businesses looking to enhance their content marketing strategy and achieve better results.

How to Implement Hubspot's Content Hub in Your Strategy

Implementing Hubspot's Content Hub in your content marketing strategy is a straightforward process. Follow these steps to get started:

1. Set Clear Goals: Define your content marketing goals and align them with your overall business objectives. This will help you determine how Hubspot's Content Hub can support your strategy.

2. Create a Content Plan: Develop a content plan that outlines the topics, formats, and distribution channels for your content. Use Hubspot's Content Hub to organize and manage your content calendar.

3. Utilize Personalization: Leverage Hubspot's personalization features to deliver tailored content experiences to your audience. Use data and insights to segment your audience and create personalized content recommendations.

4. Optimize for SEO: Take advantage of Hubspot's SEO tools to optimize your content for search engines. Conduct keyword research, optimize meta tags and descriptions, and ensure your content follows best SEO practices.

5. Measure and Iterate: Regularly monitor the performance of your content using Hubspot's analytics and reporting capabilities. Use the data to identify areas for improvement and make data-driven optimizations.

By following these steps and leveraging the capabilities of Hubspot's Content Hub, you can effectively implement it in your content marketing strategy and achieve your desired results.

Need Help Getting Started? 

If you'd like to get started using the HubSpot Content Platform but aren't sure where to start, WorldLight Media can help. As HubSpot Certified Partners, we provide assistance with purchasing, onboarding, implementing and training your team to use HubSpot Software. Click here to request a free demo.