--- title: 6 Essential Things Every Professional Website Must Have | WorldLight Media description: Find out the 6 essential things every professional website must have in order to beat out their competition. image: https://www.worldlightmedia.com/hubfs/Imported_Blog_Media/6-essential-things-every-professional-website-must-have-770x405.jpg --- [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) [![WorldLight Media Inbound Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo-alt.png?width=2000&height=144&name=Worldlight-Media-logo-alt.png "WorldLight Media Inbound Marketing Logo")](https://www.worldlightmedia.com/) [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) - [Company](https://www.worldlightmedia.com/about) - [About Us](https://www.worldlightmedia.com/about) - [Company History](https://www.worldlightmedia.com/company-history) - [Our Process](https://www.worldlightmedia.com/our-process) - [HubSpot Certified Partners](https://www.worldlightmedia.com/certified-hubspot-partners) - [Are We The Right Fit?](https://www.worldlightmedia.com/are-we-the-right-fit/) - [Giving Back](https://www.worldlightmedia.com/wlm-gives-back) - [Careers](https://www.worldlightmedia.com/join-our-team/) - [Marketing Services](https://www.worldlightmedia.com/digital-marketing-services) - [Full List of Services](https://www.worldlightmedia.com/digital-marketing-services) - [Inbound Marketing](https://www.worldlightmedia.com/inbound-marketing-overview) - [Web Design](https://www.worldlightmedia.com/web-design/) - [SEO Services](https://www.worldlightmedia.com/seo-services-overview) - [Branding](https://www.worldlightmedia.com/strategic-branding-overview) - [HubSpot Consulting](https://www.worldlightmedia.com/hubspot-consulting-services) - [Podcast Services](https://www.worldlightmedia.com/podcast-services) - [Video & Photography Services](https://www.worldlightmedia.com/video-and-photography) - [Email Marketing Services](https://www.worldlightmedia.com/email-marketing) - [Design Services](https://www.worldlightmedia.com/design-services) - [Website Audits](https://www.worldlightmedia.com/checkup) - Resources - [SEO Ultimate Guide](https://www.worldlightmedia.com/seo-ultimate-guide/) - [Inbound Marketing Guide](https://www.worldlightmedia.com/inbound-marketing) - [Digital Marketing FAQ](https://www.worldlightmedia.com/digital-marketing/digital-marketing-agency) - [Web Design FAQ](https://www.worldlightmedia.com/web-design-faq) - [Website & Marketing Glossary](https://www.worldlightmedia.com/blog/common-website-and-marketing-terms) - [Core Web Vitals Guide](https://www.worldlightmedia.com/resources/core-web-vitals-guide) - [Free Website Grader](https://www.worldlightmedia.com/website-grader) - [HubSpot ROI Calculator](https://www.worldlightmedia.com/hubspot-roi) - [Blog](https://www.worldlightmedia.com/blog) - [Company](https://www.worldlightmedia.com/about) - [About Us](https://www.worldlightmedia.com/about) - [Company History](https://www.worldlightmedia.com/company-history) - [Our Process](https://www.worldlightmedia.com/our-process) - [HubSpot Certified Partners](https://www.worldlightmedia.com/certified-hubspot-partners) - [Are We The Right Fit?](https://www.worldlightmedia.com/are-we-the-right-fit/) - [Giving Back](https://www.worldlightmedia.com/wlm-gives-back) - [Careers](https://www.worldlightmedia.com/join-our-team/) - [Marketing Services](https://www.worldlightmedia.com/digital-marketing-services) - [Full List of Services](https://www.worldlightmedia.com/digital-marketing-services) - [Inbound Marketing](https://www.worldlightmedia.com/inbound-marketing-overview) - [Web Design](https://www.worldlightmedia.com/web-design/) - [SEO Services](https://www.worldlightmedia.com/seo-services-overview) - [Branding](https://www.worldlightmedia.com/strategic-branding-overview) - [HubSpot Consulting](https://www.worldlightmedia.com/hubspot-consulting-services) - [Podcast Services](https://www.worldlightmedia.com/podcast-services) - [Video & Photography Services](https://www.worldlightmedia.com/video-and-photography) - [Email Marketing Services](https://www.worldlightmedia.com/email-marketing) - [Design Services](https://www.worldlightmedia.com/design-services) - [Website Audits](https://www.worldlightmedia.com/checkup) - Resources - [SEO Ultimate Guide](https://www.worldlightmedia.com/seo-ultimate-guide/) - [Inbound Marketing Guide](https://www.worldlightmedia.com/inbound-marketing) - [Digital Marketing FAQ](https://www.worldlightmedia.com/digital-marketing/digital-marketing-agency) - [Web Design FAQ](https://www.worldlightmedia.com/web-design-faq) - [Website & Marketing Glossary](https://www.worldlightmedia.com/blog/common-website-and-marketing-terms) - [Core Web Vitals Guide](https://www.worldlightmedia.com/resources/core-web-vitals-guide) - [Free Website Grader](https://www.worldlightmedia.com/website-grader) - [HubSpot ROI Calculator](https://www.worldlightmedia.com/hubspot-roi) - [Blog](https://www.worldlightmedia.com/blog) [![Let's Talk](https://no-cache.hubspot.com/cta/default/19522085/a8e44693-c022-47b7-acde-e51d51246737.png)](https://cta-redirect.hubspot.com/cta/redirect/19522085/a8e44693-c022-47b7-acde-e51d51246737) [![Let's Talk](https://no-cache.hubspot.com/cta/default/19522085/a8e44693-c022-47b7-acde-e51d51246737.png)](https://cta-redirect.hubspot.com/cta/redirect/19522085/a8e44693-c022-47b7-acde-e51d51246737) [![WorldLight Media Digital Marketing Logo](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo.png?width=2000&height=144&name=Worldlight-Media-logo.png "WorldLight Media Digital Marketing Logo")](https://www.worldlightmedia.com/) # 6 Essential Things Every Professional Website Must Have April 22, 2019 [Web Design](https://www.worldlightmedia.com/blog/tag/web-design) ![Blog post image](https://www.worldlightmedia.com/hubfs/Imported_Blog_Media/6-essential-things-every-professional-website-must-have-770x405.jpg) Every business wants to stand out against their competition, and one of the best ways to do that is by making your website stand out. Your website is where potential clients and customers will go to find out everything they want to know about your company. If it doesn’t give them what they want in about 5 seconds, they will likely leave and move on to one of your competitors. You have to make your website stand out so that it draws in your potential clients, provides them with what they need, and how they can get it. [![Subscribe to Blog Updates](https://no-cache.hubspot.com/cta/default/19522085/6c71a594-8e9a-447a-bab5-0e471971bd4c.png)](https://cta-redirect.hubspot.com/cta/redirect/19522085/6c71a594-8e9a-447a-bab5-0e471971bd4c) ###### Share: ## Search ## Latest Posts [![WorldLight Media Nominated for People's Choice Award](https://www.worldlightmedia.com/hubfs/1920x1081wlm.jpg)](https://www.worldlightmedia.com/blog/worldlight-media-nominated-for-peoples-choice-award) [Strategy](https://www.worldlightmedia.com/blog/tag/strategy), [AI marketing](https://www.worldlightmedia.com/blog/tag/ai-marketing) ##### [WorldLight Media Nominated for People's Choice Award](https://www.worldlightmedia.com/blog/worldlight-media-nominated-for-peoples-choice-award) February 26, 2025 [![The Missing Piece in Your AI Marketing Strategy? Expert Consulting and Training](https://www.worldlightmedia.com/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20sleek%2c%20modern%20office%20setting%20with%20a%20large%20conference%20table%20at%20the%20center-Jan-03-2025-12-38-00-8605-AM-1.jpeg)](https://www.worldlightmedia.com/blog/the-missing-piece-in-your-ai-marketing-strategy-expert-consulting-and-training) [Strategy](https://www.worldlightmedia.com/blog/tag/strategy), [AI marketing](https://www.worldlightmedia.com/blog/tag/ai-marketing) ##### [The Missing Piece in Your AI Marketing Strategy? Expert Consulting and Training](https://www.worldlightmedia.com/blog/the-missing-piece-in-your-ai-marketing-strategy-expert-consulting-and-training) January 07, 2025 [![How Pest Control Companies Can Benefit From Digital Marketing](https://www.worldlightmedia.com/hubfs/Pest%20Control%20Digital%20Marketing.png)](https://www.worldlightmedia.com/blog/how-pest-control-companies-can-benefit-from-digital-marketing) [Digital Marketing](https://www.worldlightmedia.com/blog/tag/digital-marketing) ##### [How Pest Control Companies Can Benefit From Digital Marketing](https://www.worldlightmedia.com/blog/how-pest-control-companies-can-benefit-from-digital-marketing) December 03, 2024 [![HubSpot vs WordPress: Which is Better for SEO?](https://www.worldlightmedia.com/hubfs/Hubspot%20Vs%20Wordpress%20Which%20is%20better%20for%20SEO%20.png)](https://www.worldlightmedia.com/blog/hubspot-vs-wordpress-which-is-better-for-seo) [SEO](https://www.worldlightmedia.com/blog/tag/seo), [Web Design](https://www.worldlightmedia.com/blog/tag/web-design), [Driving Traffic](https://www.worldlightmedia.com/blog/tag/driving-traffic), [CRM](https://www.worldlightmedia.com/blog/tag/crm), [HubSpot](https://www.worldlightmedia.com/blog/tag/hubspot), [WordPress](https://www.worldlightmedia.com/blog/tag/wordpress) ##### [HubSpot vs WordPress: Which is Better for SEO?](https://www.worldlightmedia.com/blog/hubspot-vs-wordpress-which-is-better-for-seo) November 21, 2024 ### Categories - [Web Design (53)](https://www.worldlightmedia.com/blog/tag/web-design) - [Inbound Marketing (51)](https://www.worldlightmedia.com/blog/tag/inbound-marketing) - [Digital Marketing (42)](https://www.worldlightmedia.com/blog/tag/digital-marketing) - [Marketing (37)](https://www.worldlightmedia.com/blog/tag/marketing) - [HubSpot (34)](https://www.worldlightmedia.com/blog/tag/hubspot) - [SEO (34)](https://www.worldlightmedia.com/blog/tag/seo) - [Search Engine Optimization (SEO) (27)](https://www.worldlightmedia.com/blog/tag/search-engine-optimization-seo) - [Social Media (26)](https://www.worldlightmedia.com/blog/tag/social-media) - [Content Marketing (23)](https://www.worldlightmedia.com/blog/tag/content-marketing) - [Strategy (21)](https://www.worldlightmedia.com/blog/tag/strategy) - [Small Business (19)](https://www.worldlightmedia.com/blog/tag/small-business) - [Blogging (16)](https://www.worldlightmedia.com/blog/tag/blogging) - [Digital Ads (12)](https://www.worldlightmedia.com/blog/tag/digital-ads) - [Lead Generation (12)](https://www.worldlightmedia.com/blog/tag/lead-generation) - [WorldLight Media News (11)](https://www.worldlightmedia.com/blog/tag/worldlight-media-news) - [Automation (10)](https://www.worldlightmedia.com/blog/tag/automation) - [Web Maintenance (10)](https://www.worldlightmedia.com/blog/tag/web-maintenance) - [AI marketing (9)](https://www.worldlightmedia.com/blog/tag/ai-marketing) - [Branding (9)](https://www.worldlightmedia.com/blog/tag/branding) - [Digital Marketing Funnels (9)](https://www.worldlightmedia.com/blog/tag/digital-marketing-funnels) - [Lead Nurturing (9)](https://www.worldlightmedia.com/blog/tag/lead-nurturing) - [Mobile Web Design (9)](https://www.worldlightmedia.com/blog/tag/mobile-web-design) - [Agency (8)](https://www.worldlightmedia.com/blog/tag/agency) - [Email Marketing (8)](https://www.worldlightmedia.com/blog/tag/email-marketing) - [Driving Traffic (7)](https://www.worldlightmedia.com/blog/tag/driving-traffic) - [Facebook (7)](https://www.worldlightmedia.com/blog/tag/facebook) - [Sales Automation (7)](https://www.worldlightmedia.com/blog/tag/sales-automation) - [Design & Artwork (6)](https://www.worldlightmedia.com/blog/tag/design-artwork) - [Fresno (6)](https://www.worldlightmedia.com/blog/tag/fresno) - [Google Ads (6)](https://www.worldlightmedia.com/blog/tag/google-ads) - [Pay Per Click (PPC) (6)](https://www.worldlightmedia.com/blog/tag/pay-per-click-ppc) - [User Experience (6)](https://www.worldlightmedia.com/blog/tag/user-experience) - [WordPress (6)](https://www.worldlightmedia.com/blog/tag/wordpress) - [CRM (5)](https://www.worldlightmedia.com/blog/tag/crm) - [Conversion Rate Optimization (CRO) (5)](https://www.worldlightmedia.com/blog/tag/conversion-rate-optimization-cro) - [Instagram (5)](https://www.worldlightmedia.com/blog/tag/instagram) - [Landing Pages (5)](https://www.worldlightmedia.com/blog/tag/landing-pages) - [ADA Compliance (4)](https://www.worldlightmedia.com/blog/tag/ada-compliance) - [Conversion Rate (4)](https://www.worldlightmedia.com/blog/tag/conversion-rate) - [Customer Journey (4)](https://www.worldlightmedia.com/blog/tag/customer-journey) - [Customer Relationship (4)](https://www.worldlightmedia.com/blog/tag/customer-relationship) - [Engagement (4)](https://www.worldlightmedia.com/blog/tag/engagement) - [Fresno Chamber of Commerce (4)](https://www.worldlightmedia.com/blog/tag/fresno-chamber-of-commerce) - [Video Podcasting (4)](https://www.worldlightmedia.com/blog/tag/video-podcasting) - [Ecommerce (3)](https://www.worldlightmedia.com/blog/tag/ecommerce) - [Growth-Driven Design (3)](https://www.worldlightmedia.com/blog/tag/growth-driven-design) - [LinkedIn (3)](https://www.worldlightmedia.com/blog/tag/linkedin) - [Performance Reports (3)](https://www.worldlightmedia.com/blog/tag/performance-reports) - [Personalization (3)](https://www.worldlightmedia.com/blog/tag/personalization) - [Twitter (3)](https://www.worldlightmedia.com/blog/tag/twitter) - [Video (3)](https://www.worldlightmedia.com/blog/tag/video) - [Accessibility (2)](https://www.worldlightmedia.com/blog/tag/accessibility) - [Buyer Personas (2)](https://www.worldlightmedia.com/blog/tag/buyer-personas) - [Convert (2)](https://www.worldlightmedia.com/blog/tag/convert) - [Customer Journey Map (2)](https://www.worldlightmedia.com/blog/tag/customer-journey-map) - [Email Marketing Campaigns (2)](https://www.worldlightmedia.com/blog/tag/email-marketing-campaigns) - [Sales Enablement (2)](https://www.worldlightmedia.com/blog/tag/sales-enablement) - [YouTube (2)](https://www.worldlightmedia.com/blog/tag/youtube) - [Buyer Profile (1)](https://www.worldlightmedia.com/blog/tag/buyer-profile) - [CCPA (1)](https://www.worldlightmedia.com/blog/tag/ccpa) - [CPRA (1)](https://www.worldlightmedia.com/blog/tag/cpra) - [Data Laws (1)](https://www.worldlightmedia.com/blog/tag/data-laws) - [Data Protection (1)](https://www.worldlightmedia.com/blog/tag/data-protection) - [Discounts (1)](https://www.worldlightmedia.com/blog/tag/discounts) - [GDPR (1)](https://www.worldlightmedia.com/blog/tag/gdpr) - [Lead Scoring (1)](https://www.worldlightmedia.com/blog/tag/lead-scoring) - [Martech (1)](https://www.worldlightmedia.com/blog/tag/martech) - [Pinterest (1)](https://www.worldlightmedia.com/blog/tag/pinterest) - [Revops (1)](https://www.worldlightmedia.com/blog/tag/revops) - [Storybranding (1)](https://www.worldlightmedia.com/blog/tag/storybranding) - [Testing (1)](https://www.worldlightmedia.com/blog/tag/testing) - [Threads (1)](https://www.worldlightmedia.com/blog/tag/threads) - [Webflow (1)](https://www.worldlightmedia.com/blog/tag/webflow) [![WorldLight Media](https://www.worldlightmedia.com/hs-fs/hubfs/raw_assets/public/WorldLight_Media_September_2021/images/Worldlight-Media-logo-alt.png?width=3000&name=Worldlight-Media-logo-alt.png "WorldLight Media")](https://www.worldlightmedia.com/) [Connecting world changers to their audience through branding and digital marketing. Success doesn’t happen by accident. Get started today.](https://www.worldlightmedia.com/request-proposal/) [Looking for an Inbound Marketing Agency in Fresno?](https://www.worldlightmedia.com/inbound-marketing/) ## Quick Links - [Free Website Grader](https://www.worldlightmedia.com/website-grader) - [Case Studies](https://www.worldlightmedia.com/case-studies) - [Fresno Web Design Services](https://www.worldlightmedia.com/web-design-fresno) - [Fresno SEO Services](https://www.worldlightmedia.com/seo-services-fresno) - [Our Team](https://www.worldlightmedia.com/worldlight-team) ## Connect [WorldLight Marketing Office: 4539 N Brawley Ave, Suite 102 Fresno, CA 93722](https://goo.gl/maps/X49mNzJZ9CYyEikM8) [(559) 9-DESIGN](tel:5599337446) - - - - ### Blog - [Privacy Policy](https://www.worldlightmedia.com/privacy) - [Our blog](https://www.worldlightmedia.com/blog) - [Latest projects](https://www.worldlightmedia.com/our-work) - [Contact us](https://www.worldlightmedia.com/request-proposal) © 2026 WorldLight Marketing Inc. All Rights Reserved. | [Sitemap](https://www.worldlightmedia.com/sitemap.xml) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "kate", "url" : "https://www.worldlightmedia.com/blog/author/kate" }, "dateModified" : "2021-09-20T19:50:13.810Z", "datePublished" : "2019-04-23T04:00:00.000Z", "headline" : "6 Essential Things Every Professional Website Must Have | WorldLight Media", "image" : [ "https://www.worldlightmedia.com/hubfs/Imported_Blog_Media/6-essential-things-every-professional-website-must-have-770x405.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.worldlightmedia.com/blog/6-essential-things-every-professional-website-must-have", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.worldlightmedia.com/hubfs/WLM%20Logo-WEB-Vert-FullColor.png" }, "name" : "WorldLight Marketing, Inc" } } ```