If you want to make the most of your marketing efforts, digital pay-per-click ads can be a game-changer. To help you get started with Google Ads and reap the benefits, here are some valuable tips to keep in mind.
If you’re looking to …
… then you’re smart to be considering Google Ads.
Because Google Ads can help you do all of the above.
It’s important to start with a basic understanding of the platform. Google Ads is an online advertising platform that allows businesses to display their ads on Google's search engine and other Google partner websites.
It operates on a pay-per-click (PPC) model, meaning you only pay when users click on your ads. The platform offers a wide range of ad formats, including text, display, video, and app ads. So you can choose the format most suitable for your particular campaign objectives.
To get started with Google Ads, you need an ad account. You’ll need to do the following:
Keywords are the basic foundation of a successful Google Ads campaign. Keyword research is the process of identifying the terms and phrases potential customers use when searching for products or services like yours.
Effective keyword research includes these tasks:
Don't worry! If keyword research sounds too complicated to figure out on your own, help is available. Let's talk.
Once you've conducted keyword research, it's time to craft compelling ads. Here are some tips to help you create effective ads that grab attention:
Help is available for ad creation, too, if it's not your strength. Let's talk.
Optimization is an ongoing process to maximize the performance of your Google Ads campaigns. Here are a few optimization strategies to consider:
You don't have to handle the ongoing optimization and management of your Google Ads on your own, either. If you want help, let's talk.
Google Ads can transform your sales and marketing efforts and help you reach the goals you’ve set for your business.
However, there are a lot of moving parts and strategy involved with using Google Ads efficiently. In order to maximize your ROI, you have to optimize your implementation.
And that’s where we can help.
WorldLight Media has been helping clients optimize their digital marketing — including Google Ads — for over a decade. We can help you, too.
We invite you to get in touch with the WorldLight Media team to talk more in-depth about Google Ads and how we can help you take your business to the next level.
Call us at (559) 9-DESIGN, or you can click here to use our convenient online form to ask for more information.
To learn more about other aspects of Inbound Marketing, check out our resource guide.