Inbound Marketing Specialist - Job Opening

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WorldLight Media is seeking a marketing and tech-savvy individual to help execute marketing campaigns for both our clients and our own company. Ideal candidates for his position will be proficient in HubSpot. WorldLight Media is an equal opportunity employer.

Inbound Marketing Specialist - Job Description 

Responsibilities Include: 

• Working directly with clients and WLM Team to Build & Execute Inbound Campaigns 
• Creating Landing Pages based on wireframes / predetermined designs across multiple CMS Platforms
• Website Updates/Modifications on WordPress, HTML, webflow and Hubspot CMS
• Basic Reporting/Analytics 
• Writing client reports 
• Managing and keeping track of client tasks, deadlines and priorities 
• Writing Website Content 
• Writing Social Media Content
• Working with an inbound marketing specialist to complete client tasks such as 

1. Keyword and content topic research
2. Link building strategy and execution
3. Local SEO strategy, including Google My Business optimization
4. Content, UX and Conversion Rate optimization
5. Site auditing & analysis
6. Email Marketing Campaign execution

• Building and Executing Google Ads Campaigns
• Social Media Management (Content Creation, Post Scheduling, etc) 
• Building and Executing Social Media Advertising Campaigns
• Create Marketing Automations in Hubspot  

Minimum Requirements:

• Alignment with WorldLight Media's Core Values 
• 1-3 years hands-on experience creating and implementing SEO and/or inbound marketing strategies
• Hands-on experience with Hubspot or a similar platform
• In-depth working knowledge of Google Analytics, Google Workspace Applications
• Hands-on experience with Google Tag Manager or a similar tag solutions platform
• Ability to analyze data to drive recommendations and decisions
• Experience in Marketing Automation Software is strongly preferred 
• Keep current with inbound marketing and sales strategies, best practices, and associated resources 
• Self-motivation, self-awareness, self-discipline, self-improvement, use of good judgment, positivity, and a willingness to help others 
• The ability to adapt and create proactive change 
• A strong desire to always be learning

Preferred Skills: 

• A sharp focus on your goals, your team's goals, WorldLight Media’s goals, and the customer’s goals 
• Strong problem-solving skills 
• Creative, forward-thinking self-starter with an attention to detail and drive to produce consistent and quality work
• High EQ (emotional intelligence)
• Superior written and verbal communications skills, coupled with highly developed interpersonal skills and presentation skills 
• Exceptional attention to detail and organizational skills 
• Positive, upbeat attitude 
• Highly organized with excellent time management skills and a • Task Completing Mindset 
• Excellent speed around computers Bonus
• Experience using HubSpot 
• Basic Knowledge of SEO 
• Basic Knowledge of HTML for making on-page changes
• Broad understanding of Digital Marketing