Strategic Branding & Web Design | Advanced Marketing Solutions
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Our Process

Throughout the web design process, we will be communicating with you in order to help us make sure that everything turns out as best as it possibly can. After we gather the information and compile our research, we’ll develop a strategic plan, ensuring that all the goals and objectives for the website are addressed in a dynamic, creative way. Then we’ll turn that in to a design and send you a mockup for your approval. After that, we’ll flesh out the website and create a private beta site that only you can access. We’ll encourage you to “try to break the site” and invite you and your colleagues to provide feedback. After the beta testing phase, we’ll make any necessary revisions then proceed to launch your new website!
1. Information Gathering
  • Goals and Objectives Defined
  • Purpose
  • Goals
  • Target Audience
  • Content
2. Planning
  • Create Plan to accomplish the objectives identified in Phase 1
  • Develop a site map
  • List of all main topic areas of the site
  • Sub topics
  • Content holes identified – writing assignments delegated
  • Developing a consistent, easy to understand navigational system.
  • Decide what technologies should be implemented
  • Interactive forms, Flash, CMS, SSL, etc.
  • Site Features/Apps Identified
3. Design
  • UI created, Look & Feel, colors, photos
  • Mockup Design Presentation
  • Revisions communicated
  • Mockup site creation
  • Sign-off
4. Development
  • Beta Site Creation
  • Features/apps development
  • Site Demonstration Meeting
  • Sign-off
5. Testing and Delivery
  • User testing
  • SEO testing
  • Focus Group & Survey
  • Bugs found & fixed
  • Launch, Press Release
6. Maintenance, Monitoring & Marketing

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Facebook Update

    Did you know: The WorldLight Media "StarFlower" symbol represents both a blue star and a flower in bloom. We chose to brand our company with this design out of our love for geometrical symmetry (especially arcs!) , astronomy (especially blue stars!) and the beauty of natural biological processes (especially the miracle of Life!)