A website is not of much use without plenty of traffic. Traffic doesn’t just come by itself, it must be driven there. An Internet Marketing Campaign strategy is essential to drive traffic to your website.
Pay Per Click (PPC) Search Engine Marketing (SEM) using Google Adwords
Most business owners lack the time and the technical knowledge required to properly analyze and configure Google AdWords accounts in order maximize ROI. Relax! We’re here to help.
In addition to our Standard SEO Package, we recommend an SEM (Search Engine Marketing) campaign strategy devised to drive even more targeted local traffic to your website. The combined results achieved while simultaneously implementing both of these strategies produces a greater return than would be possible by performing each technique individually.
The core strategy of this technique involves placing text ads using Google’s AdWords service. Several PPC (Pay Per Click) advertising campaigns will be designed to trigger the ad’s appearance whenever a matching keyword is either typed in, or is found in the copy of another website’s page that opts to display Google Ads. Your ads can appear in the top pages of Google’s search engine results pages, as well as potentially on millions of other websites that host Google’s ads.
PPC means that whenever a person clicks on the ad, you will be charged a fee. Now, we can determine your placement by controlling your bid amounts. This is something we will help you with on a monthly basis. Because Google AdWords has proven to be so effective, it is also very competitive, which means that consistent, regular performance monitoring is essential for any successful campaign.
A good practice is to devote a regular budget towards your Google AdWords Campaign. $500 per month is the minimum we would generally recommend, although each campaign must be custom designed for your specific business, and in relation to the actions of your competitors. As part of our SEM service, we will recommend an Optimal Budget amount for you, based on our analysis of the competition. You can spend as much or as little as you’d like each month on your Google AdWords ads, and within a few months the optimum ROI will be discovered, so you can spend less, and get better results.
As part of our SEM service, we’ll write effective ads, creating multiple campaigns, each targeting your specific market demographics. We’ll set it up so that only people within your targeted geographic region(s) will see your ads.