Once you’ve got your website up and running, the next step is making sure people see it! We can help your business look more professional and (in)credible with a Fortune 500 quality logo design, stunning new business cards, corporate letterhead, brochures, direct mail pieces, etc.; but all of that will be a wasted investment if you never hand these promotional items out to your target market. The same thing applies to your website. If you don’t proactively drive traffic to your website, there’s little value to having one.
An effective web site optimization and marketing strategy incorporates SEO, SEM and SMO
The most successful websites will contain a combination of Search Engine Optimization (SEO) optimized content, plus simultaneous Pay Per Click (PPC), Search Engine Marketing (SEM) and Social Media Optimization (SMO) campaigns.
Search Engine Optimization (SEO)
We’ll build your site so that it is “friendly” for both humans and search engine bots. But it is recommended that you take this strategy to the next level in order to generate more sales via the website. Here is an example of what we might propose in your SEO package:
Search Engine Indexing Strategies
If a web site is “indexed” it means that search engines have located and crawled it to gain a better understanding of what the site is about and how they should rank it. Our search engine indexing strategies are comprised our own proprietary methods, and focus on not only getting search engine’s to locate, crawl, and index your web site, but to get them to return on a reoccurring basis.
On-Page Website Optimization Strategies
On-page website optimization refers to the actual hands-on process of editing a website for the sole purpose of getting it to rank in the search engines. In most cases, these edits are done to both, the visual components of a website such as headlines and body copy and then to non-visual components such as the meta-tag information. Our on-page website optimization service is comprised of our own proprietary methods, and focuses on completely optimizing your entire website according to the keywords that are most relevant for this project.
Source Code Optimization
In regards to search engine optimization, a web site’s code is just as important to a search engine as its content. Search engines need to be able to read your site’s code, find your content quickly, and index it without any problems. This service is a process of reviewing your web site’s code for additional missed SEO opportunities. In addition, and probably more important, this is also a service which allows us to correct (move, remove, and minimize) code that is harmful to your web site’s search engine optimization efforts. We will build new landing pages to capitalize on certain keywords.
Advertising Package
Our search engine experts advertise on Google for your website – visitors guaranteed!
Interested visitors are directed to your website via Google AdWords.
You decide how many guaranteed clicks from potential customers you’d like to have: 4 packages to choose from.
Full advertising service: Professionals analyze your website, determine the best advertising strategy and take care of the Google AdWords advertising for you.
