Classic Insulation Increase sales 37% Within First Year of Website Launch
Corey and Faydra Smith had been successfully running their business for over 14 years. With annual sales in the millions and about 20 employees, they were doing well for themselves. When it comes to company budgeting, their no-nonsense, conservative approach has caused them to be very successful. But they could see a change in the way their customers were choosing to do business. Their competitors were launching websites and they knew that if they wanted to continue to hold their market share, they were going to need to do so as well.
They also knew that their logo was outdated, and wanted a new design that would emphasize that they were an environmentally friendly company. Classic Insulation chose WorldLight Media to overhaul their company image with a new logo design, phone book ads, brochures, postcard mailers, business cards and custom website design. They chose WorldLight Media because they heard other success stories from people they trust.
They were very happy with their investment and it paid off almost immediately. “In the first year after launching the website, we experienced a 37% increase in sales” Corey stated. “Every week we talk to new customers and we ask them how they heard about us. They all say ‘from the website; we looked at your website and we looked at your competitors’ websites and we liked yours better so we called you’.”
We’re thrilled to be involved in Classic’s success.